Antroposabores is an academic and cultural initiative dedicated to exploring Venezuelan cuisine through the lens of anthropology. The platform highlights the rich traditions, history, and social significance of Venezuelan food, offering educational resources and a specialized diploma program in food anthropology.t
The Goals:
Having a webpage where the people interested in the diploma program could see all the information needed to understand what it is about and a background of the project overall.My Role:
I was in charge to design the webpage from scratch and upload all the media and information.Made In: Wordpress using Elementor Builder.
The site needed to be fully functional before the enrollment period for the Diplomado began, requiring efficient project management, rapid iterations, and close collaboration with the client to meet deadlines without compromising quality.
The content had to cater to both academic audiences and food enthusiasts, making information architecture crucial. I structured the navigation to ensure clarity.
The brand’s aesthetic merged scholarly sophistication with Venezuelan culinary vibrancy. Challenges included using a color palette that felt earthy yet lively, typography that was readable but distinctive, and imagery that balanced authenticity with professionalism—all while adhering to the client’s branding guidelines.
The Diplomado section required clear hierarchies: syllabus breakdowns, instructor bios, and registration steps. We optimized layouts for quick scanning on both desktop and mobile, ensuring prospective students could easily access key details.
Initial meeting with the team to define the project’s needs.
Gathering all information, media, and branding guidelines.
Designing a primary, basic version of the website, including every section and the general structure.
Implementing the project branding and overall look-and-feel.
Adapting the design to mobile devices.
A round of testing.
A round of corrections.
Official delivery and launch of the website.
A warm, user-friendly website that makes key information effortlessly accessible for students while staying true to Antroposabores' vibrant and scholarly brand identity.
