Las Escuchadoras is a sociodigital research initiative that monitors and analyzes social media conversations about justice, inequality, and human rights in Latin America. Combining computational tools with ethnographic insights, the team maps narratives, tracks emerging movements, and amplifies marginalized voices to inform advocacy and policy.
The Goals:
Having a landing page where the people interested in the project could know more about it and download a digital research guide.
My Role:
I was in charge of designing the entire website from scratch and assist with branding.Made In: Squarespace.
The project deals with complex sociological concepts, but the website needed to present insights in a way that’s clear for activists, researchers, and the general public—without oversimplifying. Structured hierarchies, glossaries, and visual data storytelling helped bridge this gap.
A key goal was ensuring users could easily find and download Las Escuchadoras’ guides, reports, and toolkits. We designed a dedicated "Resources" section with filterable categories, prominent CTAs, and simplified download steps—avoiding academic paywalls or confusing navigation.
Initial meeting with the team to define the project’s needs.
Gathering all information, media, and branding guidelines.
Designing a primary, basic version of the website, including every section and the general structure.
Implementing the artist’s branding and overall look-and-feel.
Adapting the design to mobile devices.
A round of testing.
A round of corrections.
Official delivery and launch of the website.
A clean, navigable site where visitors—regardless of expertise—can engage with research, access tools, and understand the project’s social impact at a glance.
